Product Launches

Hospitality-led product launches designed to create impact, engagement and lasting brand perception.

From intimate unveilings to campaign-led activations, we design and deliver hospitality environments that strengthen storytelling, elevate atmosphere and create meaningful audience connection.

SELECTED WORK: MONCLER

Agency: Pin Studio

Client:

Environment: Global Commercial Production

Overview: Authentic culinary talent provided for an internationally distributed commercial campaign, bringing credible hospitality execution and real culinary expertise to a premium branded production environment.

DETAILS

Modern Standard partnered with NewLand TV to support production for a global commercial campaign for Electrolux, providing professional culinary talent to contribute authentic food preparation within the filmed environment. In premium brand campaigns, authenticity matters. Rather than relying solely on traditional casting, productions often require real hospitality professionals whose movement, technique and interaction feel natural on camera. For this campaign, Modern Standard supplied a professional chef whose culinary execution formed part of the visual storytelling, helping create a more credible and refined production environment aligned with Electrolux’s premium brand positioning. This project reflects Modern Standard’s broader capability within content and storytelling environments, where hospitality expertise supports branded productions requiring realism, precision and seamless collaboration. Scope -Production collaboration -Culinary talent provision -On-camera hospitality execution -Brand-sensitive production support -Commercial filming environment support

SELECTED WORK: J LINDBERG

Agency: Lejon Media Group

Client: Amazon Prime

Environment: Broadcast Content Production

Overview: Production-sensitive hospitality execution integrated into a live broadcast environment, where culinary delivery became part of the storytelling rather than simply supporting it behind the scenes.

DETAILS

Modern Standard partnered with Lejon Media Group during production of the penultimate episode of Amazon Prime’s Bingo & Julia, a reality series centred around the lives of the featured couple. The episode revolved around a large summer house gathering where hospitality formed a visible part of the guest experience and narrative environment. Working alongside the production team, Modern Standard helped shape the culinary execution, advising on menu development, live barbecue service, and practical considerations such as grill positioning to ensure the setup functioned both operationally and visually for filming. An on-site chef prepared live barbecue service for guests throughout the production and appeared on camera as part of the episode itself, making the hospitality experience an integrated storytelling element. This project demonstrates Modern Standard’s ability to support content-led environments where hospitality must operate seamlessly within live production conditions. ⸻ Scope -Production collaboration -Hospitality concept consultation -Menu development -Live culinary execution -Filming-sensitive operational planning -Guest catering delivery -On-camera hospitality presence

Production-Sensitive Hospitality

Supporting filming environments, branded shoots and live productions.

Guest-Facing Storytelling

Hospitality designed to reinforce campaign narrative and audience emotion.

Culinary & Beverage Integration

Brand-sensitive food and drink concepts designed for visibility and engagement.

Hospitality Talent

Authentic hospitality professionals for on-camera or live experiential roles.